OPPO has released photos from the Endangered Colour campaign

What better way is there help show off how absurdly good cameras are in than with nature? Well Oppo have teamed up with Orana Wildlife Park to do exactly that with the Oppo Find X3 Pro. Their Endangered Colour Campaign is an attempt to help bring attention to our beautiful native species.

To do so they gave photographer Lance Wordsworth an Oppo Find X3 Pro and unleashed him on 3 species. The New Zealand gecko, Maud Island frog, and Kea.

To totally round out the experience Oppo also donated $15k to Orana Wildlife Trust.

The Campaign

Together with Orana Wildlife Park OPPO embarked on a journey to capture nature in its true full-colour beauty with the help of its latest Find X3 Pro smartphone. Working with photographer Lance Wordsworth and leveraging its billion-colour camera, OPPO aims to capture nature in its truest form. Doing this highlights and drives awareness to endangered species in New Zealand.

“There are so many vibrant and beautiful native colours in New Zealand and it’s hard to imagine life without some of them,” said Managing Director of OPPO NZ Morgan Halim.  “In light of our global collaboration with National Geographic, we wanted to really localise the Endangered Colour campaign and shine a light on some of our country’s most beloved animals that need our help.”

The Animals

This campaign focuses on three endangered native species: New Zealand gecko, kea, and Maud Island/Hamilton’s frog. The content gives audiences the chance to experience nature from a new perspective and discover a world full of unimaginable colour.

“Orana Wildlife Park is privileged to contribute to DOC recovery programmes for six indigenous species as well as the ZAA managed breeding programmes for a range of endangered exotic species, to sustain genetically healthy and advocacy populations, which are essential to engage New Zealanders in actions to support our precious native species,” said Josh Brown, Assistant Manager of Native Fauna and Domestic Animals.

“It’s been amazing to work with OPPO to capture the beautiful colours that make our native wildlife so special on the Find X3 Pro. Conservation is a core part of our mission and OPPO has helped support us in raising more awareness to some of New Zealand’s most unique species.”

Using raw and unfiltered footage, Endangered Colour aims to bring the true colour and textures of nature to life. This means preserving them far into the future and raising awareness to New Zealand’s endangered animals.

Taking action

Orana Wildlife Park is New Zealand’s only open range zoo and is located in Christchurch. It strives to ensure all visitors feel a connection with nature and feel a responsibility towards the environment. This is achieved through messages that motivate, educate, and provide skills necessary to lead a sustainable lifestyle.

As part of the Endangered Colour campaign, OPPO has donated NZD $15,000 to Orana Wildlife Trust. This will help support its conservation efforts including its new White Rhino Conservation Centre. This new quarantine facility is in partnership with two Australian open range zoos and The Australian Rhino Project (TARP). This is to expand the managed rhino breeding population in Australia and NZ, and help to protect rhinos from extinction. 

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