Fitbit is getting fancy with the new Luxe

Want to get fancy pants? Fitbit wants you to get fancy pants with their Fitbit Luxe.

The fashionable fitness and wellness tracker is designed to help you take a more holistic approach to your health and wellness.

Luxe offers the motivation and support you need to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking. Everything we are used to Fitbit creating but in in an effortlessly chic bracelet design.

I borrowed the word chic from their material. I don’t know what chic is but I am pretty sure I am not chic. This Fitbit might be though…

Luxe also gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes which could be caused by increased stress or fatigue. 

With Luxe, you’ll get six-months of Fitbit Premium for added support and deeper analysis of your data. Luxe is a beautiful, sleek tracker with a colour touchscreen and up to five days of battery life.

It can be paired with a wide range of stylish accessories, including a modern luxury bracelet from gorjana. Luxe is available for pre-order today for $229.95 (NZD), with worldwide availability starting in late May.

You can check out the trailer below, or read more even further below.

An elegant wearable that feels at home on your wrist

Luxe’s breakthrough design has a soft, gentle shape inspired by the human body that sits lightly on your wrist with a jewellery-like look and feel. Fitbit applied a modern take on traditional jewellery-making techniques using an innovative design process called metal injection moulding to create Luxe’s stainless steel case, providing the warmth expected of handcrafted jewellery, all while delivering a level of precision needed to enable its advanced sensor technology. The result is one of Fitbit’s most fashionable and comfortable devices yet, designed for a diverse range of wrist sizes for 24/7 wear.  Fitbit has used a metal vaporizing technique on the soft gold and platinum finishes to provide a truly premium look and feel.

Fitbit partnered with Laguna Beach-based jewellery brand gorjana to further elevate Luxe’s style. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewellery with the Parker Link Bracelet in soft gold stainless steel, and a swimproof classic silicone peony band.

Choose from a wide-range of fashionable and versatile Fitbit accessories, including comfortable classic silicone, premium Horween leather double wrap, woven, stainless steel mesh bands. Or go even further with the gorjana Parker Link Bracelet in platinum and soft gold stainless steel.

With a sleek buttonless design, Luxe is Fitbit’s thinnest touchscreen tracker to-date, with a variety of vibrant new clock faces on the first Fitbit tracker with a colour screen. Luxe’s intuitive swipe and tap functionality gives you easy access to your daily stats, notifications and core health and fitness features.

Pricing, availability and virtual try-on for style

Luxe is available for pre-order today at and at select retailers including, JB Hi-Fi, Harvey Norman and Noel Leeming, and major retailers, with worldwide availability starting in late May. The Luxe will retail for $229.95(NZD) with a six-month Fitbit Premium trial (an $101 value).

Following the six-month period, Premium is available for $16.99 (NZD) per month or $139.99 (NZD) per year in 18 languages in 175 countries. Luxe’s accessories range $29.95 – $159.95 (NZD).

If you want to go all out fancy then the gorjana for Fitbit Luxe Special Edition is also available for pre-order today for $349.99 releasing in June.

To preview how Luxe fits your personal style, Fitbit is offering a virtual try-on experience at select retailers. You just scan the QR code at the Fitbit displays at retailers including JB Hi-Fi, Harvey Norman and Noel Leeming. This will let you see how Luxe looks on your wrist. 

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