Diabetes NZ x Fitbit ‘Step Up 250k’ challenge is in it’s second week

Even though we’re in the second week of the challenge, there’s still plenty of time to help.

Fitbit and Diabetes have worked together to raise money for diabetes. There is still time to sign up, get the challenge steps in and encourage participants to explore their backyard and give some of the beautiful hikes and walks we have in our regions a go! 

About Diabetes NZ x Fitbit ‘Step Up 250k’

To mark Diabetes Action Month,  Diabetes NZ and Fitbit are launching the first ever ‘Step up 250K Challenge’ to get Kiwis fit, active, and to fundraise for Diabetes NZ.  People are being asked to take 250,000 steps in November, or about 8,300 steps a day – a great goal for those who’ve had their exercise routines disrupted by lockdown. The initiative aims to raise funds and promote healthy lifestyle habits, which have a positive effect on the prevention and management of diabetes.

The lives of 1 million Kiwis are impacted by diabetes; almost 280,000 Kiwis have diabetes and a further 100,000 people are predicted to have pre-diabetes. It’s a serious and life threatening condition which is often misunderstood, and the high number of people affected means the personal and social costs are enormous. 

Diabetes NZ is asking Kiwis to support the initiative by joining the challenge. You can get fit, stay strong and raise funds for those whose lives are impacted by this debilitating disease. To take part, all people need is a Fitbit, or the free Fitbit app on your mobile phone, or a pedometer or step tracker. There’s no minimum amount to fundraise, and every little bit helps.  

Chief Executive Officer for Diabetes NZ Heather Verry says, “Our mission is to reduce diabetes and empower those affected by the disease to lead healthy active lives, we’d love everyone who is able to, to take part in the challenge and step up with friends, family and whanau over the month of November.”

Fitbit brand ambassador Adam Blair is taking part in the challenge too. He said “I am really looking forward to the challenge as it is a fun reason to stay motivated, especially during lockdown! Also it is a great way for me to keep fit.”

Anyone can register or take part at www.givealittle.co.nz/event/fitbit-250k-challenge-2021

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