{"id":9684,"date":"2017-08-10T10:06:25","date_gmt":"2017-08-09T22:06:25","guid":{"rendered":"https:\/\/8bitisland.co.nz\/?p=9684"},"modified":"2017-08-10T10:12:38","modified_gmt":"2017-08-09T22:12:38","slug":"an-evening-with-art-and-the-frame-from-samsung","status":"publish","type":"post","link":"https:\/\/8bitisland.co.nz\/an-evening-with-art-and-the-frame-from-samsung\/","title":{"rendered":"An Evening with Art and The Frame from Samsung"},"content":{"rendered":"

Just over two weeks ago, Samsung released their newest innovation in TV<\/a>, The Frame in New Zealand. Last night Samsung held a belated Launch Party for the TV, giving us the opportunity to check out the TV that turns the centerpiece of your lounge room from a big black hole of wasted space (when turned off) into a gorgeous piece of artwork.<\/p>\n

That’s the selling point for The Frame. Jens Anders, Director of Consumer Electronics at Samsung New Zealand tells us that Kiwi’s can’t get enough of big screen TVs, purchases of 55 & 65-inch TVs are some of the highest in the world. Based on that I think we can all agree that Kiwi’s really do believe that size matters! When The Frame was released Jens said that, “\u201cFor New Zealanders, the TV is a central part of many homes \u2013 and it must match seamlessly with their lifestyle, tastes and existing home design.\u201d<\/p>\n

When you see The Frame up close it’s clear that Samsung is catering to those Kiwi’s that want a TV that matches their personal tastes. Right down to the actual frame on the TV, consumers are able to choose which type of Frame they want whether that’s, Walnut, Beige Wood or White, the choice is yours. One thing that stood out was that the frame can adapt with your tastes as it just clips on to the TV making it easy to change the style as your decor changes.<\/p>\n

To showcase The Frame, Samsung commissioned three local artists to produce works specifically for The Frame. Amy Blinkhorne, Ayesha Green and Danial Eriksen each put a lot of thought into produces their work for The Frame which has its challenges, trying to bring out to life in a non-traditional way and making it comes to life in the digital format, which for a painter means completing their work on canvas then having it photographed in order to get the digital print. When asked about those challenges, Amy Blinkhorne pointed out that her work is very textural so she was unsure how that would translate digitally. When asked the same question about challenges, Danial, a photographic artist was also unsure of how his work would turn out but made mention that once he saw his work on The Frame that the TV “was no Joe Bloggs gimmick.”<\/p>\n

When the talking was all over we got the opportunity to see the commissioned pieces on full display on The Frame. Danial’s photography jumped off the screen beautifully, the 4K HDR panel that sits inside The Frame does a fantastic job of bringing out the scene, as it bloody well should being a 4K panel!<\/p>\n