<\/figure>\n\n\n\n\u201cFollowing the success of OnePlus and Hasselblad\u2019s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience,\u201d says Pete Lau, Chief Product Officer. \u201cCamera colour performance has always been a focus for OPPO and a part of Hasselblad\u2019s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together.\u201d<\/p>\n\n\n\n
Building top-tier imaging systems capable of delivering a world-class mobile photography experience is a key strategy for OPPO to bring forth a next-generation premium smartphone experience. Following the launch of OPPO’s first self-developed imaging NPU MariSilicon X, OPPO is further committed to creating a world-class photography experience through its cooperation with Hasselblad.<\/p>\n\n\n\n
OPPO and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colours and a more refined imaging experience. Leveraging Natural Colour Calibration with Hasselblad, OPPO also targets aims to bring the most natural skin tone possible to its portrait photography.<\/p>\n\n\n\n
Starting with the software improvements for natural colour tuning, the three-year partnership will further enhance the colour calibration solution and target to establish the new benchmark for smartphone camera colour performance, delivering a consistent natural colour performance for OPPO mobile phones to cover all scenarios and across the entire camera system. <\/p>\n\n\n\n