Ubisoft have announced that they have\u00a0teamed up with Red Chillies Entertainment and Hungama Digital Media Entertainment to include India Waale, from the Bollywood film \u201cHappy New Year,\u201d in the new mobile game Just Dance Now. The song has been launched in-game in parallel with the film\u2019s worldwide premiere and will be available soon for Just Dance 2015.\u00a0 Happy New Year stars Shah Rukh Khan and is already Bollywood\u2019s highest grossing film of 2014*. This initiative is part of Just Dance\u2019s strategy to appeal to an expansive global audience while exploring partnerships with regional artists who have worldwide appeal.<\/p>\n
The success of local music in Just Dance<\/strong><\/p>\n
After seeing the success of local tracks in their countries of origin in previous editions of Just Dance, the team committed to making localised content available for worldwide fans everywhere. As Just Dance Now is playable with devices you already own, it has a global reach that brings great opportunities by exploring new territories that love to dance.<\/p>\n
\u201cWe collaborate with our local offices all over the world to stay on the pulse of pop music and determine the most popular regional songs for the game\u201d, said Jason Altman, Executive Producer. \u201cWith India Waale, our Pune, India studio identified and ultimately secured this hugely popular song for us. This is only the beginning of a global approach to achieve local relevancy. Looking ahead, we are very excited about our upcoming release in China!\u201d<\/p>\n
Just Dance meets Bollywood with India Waale<\/strong><\/p>\n
To get the India Waale map for Just Dance Now, players can download the app for free on Google Play or on the App Store. Additionally, it will be available in January for download on every platform in Just Dance 2015.<\/p>\n
\u201cIndia Waale is the perfect track for Just Dance: extremely fun, with dynamic choreography, and a strong Bollywood style,\u201d said Nicolas Becquemin, Director of Operations at Ubisoft Pune, India. \u201cWith Bollywood being a global entertainment genre, we are really proud as a local studio actively is working with great Indian talents to bring such iconic content to one of the world\u2019s most successful video game franchises. With one of the fastest growing smartphone market in the world, we are confident that India is ready to embrace the Just Dance experience too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Ubisoft have announced that they have\u00a0teamed up with Red Chillies Entertainment and Hungama Digital Media Entertainment to include India Waale, from the Bollywood film \u201cHappy New Year,\u201d in the new mobile game Just Dance Now. The song has been launched in-game in parallel with the film\u2019s worldwide premiere and will be available soon for Just […]<\/p>\n","protected":false},"author":1,"featured_media":1216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[6],"tags":[7,8],"yoast_head":"\n