According to PriceSpy, popularity for wearable fitness gadgets is on the up, as historical clicks received for smart watches increased by over two thirds (68 per cent) in January 2020 compared to January 2019;
The research also found the number of shoppers clicking on fitness watches grew by almost two fifths (38 per cent) for January 2020 vs January 2019;
Traditional activity trackers, however, were not as popular – as online clicks dropped by almost a fifth (-19 per cent)* year-on-year (January 2020 vs January 2019).
Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: “Our latest findings highlight just how much wearable fitness gadgets have taken off in New Zealand.
“January is obviously one of the biggest times of the year that consumers look to invest in health and wellness products but compared to just one year ago, the percentage of shoppers clicking on smart watches in particular has grown phenomenally, increasing 68 per cent.
“Whilst popularity for wearable fitness gadgets continues to grow rapidly, our insights suggest not all products are as popular as others. For example, the percentage of clicks received for traditional activity trackers dropped by almost one fifth year year-on-year.
“What’s particularly interesting about this is consumers appear to be clicking more on wearable fitness gadgets that have a considerably higher price point, suggesting shoppers are looking to invest in this market for the long run.
“In terms of leading wearables fitness gadget brands, our data shows Fitbit, Samsung and Apple were most popular with Kiwi shoppers in 2019, as well in 2020 so far. But it’s not just the usual tech companies that are putting their stake in the ground, as fashion designers such as Louis Vuitton, are getting in on the action, selling wearable tech products costing up to $7300 NZD.”